When working on a project of this magnitude with a brand as big as South Moon Under, the release of the final product feels like a pretty big deal, well because it is! This is our second partnership with this growing East Coast retailer (you may remember this post of our first collaboration), and this time we wanted to take a more backseat role and let our beautiful, stylish DC blogger friends shine! We knew that Erika & Natalie (The Fashionably Broke) sisters as well as Tammy of A Loya Love would be the perfect choice to deliver a stellar performance in the Video Lookbook we had in mind. The concept of this video lookbook is three girlfriends who spent an entire day doing what girls do best - shopping (at South Moon Under of course), grabbing some coffee, and then having a fun girl's night out with dinner and dancing. The main focus of this video is to show the versatility of South Moon Under's merchandise. How easy it is to turn a day outfit into a night outfit by simply adding some fun accessories, or changing up the shoes. It was amazing to see the girls transform the looks with only a few basic pieces. Any girl on a budget would appreciate this type of versatility in their own wardrobes. Instead of doing a photo look book, we decided on video this time because with video you can actually capture feelings. You can see the fun moments, you watch the girls transform, it's exciting and it's fresh! Photos are always great, but this time we wanted to show something a little different. We wanted to focus on the girls, and their fun personalities -- something that could get lost in photos alone. We hope you love this video just as much as we do, and if you're in the DMV area, come join us tonight for the release party in Clarendon!